Rogers Canada might be getting upset about the lack of unlimited data and rate hikes on the iPhone 3G, but with less than 2 weeks away from launch date it is time to get into the details. Thanks to the required activation in-store for the iPhone 3G, we can expect a worldwide panic as credit inquiries reach an all-time record and lines move at a snail’s pace. According to a tipster over on the iPhoneinCanada.ca forums, Rogers Stores will begin receiving launch material July 8th and the Demo Unit will remain behind closed doors until the 11th. One interesting piece of information in the post is that the Advertising campaigns will not start until 13 weeks post-launch and there will be no alteration of Store Hours. In the US, the current rumor is that Apple Stores and At&t Stores will be opening at 8am to handle the crowds and the delays due to in-store activation. While we still have no world on pricing for iPhone users who are still under their respective contract, you can expect the next two weeks to be flooded with internal memo leaks and official statements from Apple and your major carrier.
iPhoneinCanada.ca Forums
Absolute NO’s
o No Promotions/Contests
o No Countdowns
o No Posters out of the store
o No Flyers
o No Radio remotes
o No Mailers
o No Alteration of Store Hours
o No Swag
o No Tshirts with any reference to Apple or Iphone
o No advertising until 13 weeks post launch
· Action Items
1. Shipments for fixtures should start arriving in stores July 8th. Once fixtures are received in store, they can be put together, but Demo Unit cannot go onto fixture until July 11th.
2. Please ensure that the DP’s send their floor plans to their stores to ensure proper set-up of the fixtures when they arrive
3. Store Set-Up Phase 2 - Please ensure all your stores receive the attached set up document as soon as possible. They can download iTunes Client only from the link provided in the document. We need confirmation that this was downloaded by EOD Friday July 4th, 2008.
Key follow ups
1. MShop – (July 11 – 20 Mshop will be suspended for participating locations) more information to be discussed on Director’s call on Monday June 30th.
2. SMB On-sites – No Pre-advertising, no desk drops, no posters (You can show up on that day and sell the product) No pre-promotion
3. Training – ensure store reps have signed up. Sales process training will be included next week.
4. Fast-Track will be unavailable from Sunday June 29th at 12 PM until Tuesday July 1st at 8 PM
5. Product will be available shortly for ordering
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