Despite Asus killing our hopes of owning the Lamborghini phone, today they announced the P552w touchscreen smartphone.  A 2.8 inch screen showcases Asus’ new Glide user interface which runs ontop of Windows Mobile 6.1 Professional.  In an effort to battle giant HTC, Asus has taken much of the styling and UI directly from its competitor, the HTC Touch.  Besides the smooth looking UI is a catalog of unique software that gives users an entirely new smartphone experience.

It is clear that manufacturers are beginning to realize that the UI ontop of Windows Mobile is where they will sell phones.  Two of the best examples of the unique software on the P552w are EZiPhoto and EziMusic. The first, EziPhoto, allows users to flip through their photos with their finger tips similar to using the iPhone or iPod Touch.  EziMusic works exactly the same way and looks to be heavily influenced by Apple’s cover flow UI.

As far as the specs, the Asus P552w comes with support for 3.5Mbps HSDPA data on GSM 2100MHz UMTS networks.  To power the stylish touchscreen, the P552w matches the BlackBerry Bold with a 624MHz processor and 256MB of flash memory on-board for plenty of storage.  Bluetooth, WiFi, 2.0 megapixel camera, 1100mAh battery, and a microSDHC slot round out the rest of the features.

No information on a price tag or a release date have been given at this time, but you can expect a device with these features to be equally as expensive as the HTC Touch Diamond.