Staying on the bleeding edge cell phone camera technology seems to be a primary goal at Samsung. After breaking the 8-megapixel barrier, Samsung is following up the Pixon with the Pixon 12. This 12-megapixel camera phone features 150MB of on-board storage, microSD expansion, quad-band GSM/GPRS/EDGE, dual-band HSPA 900/2100MHz (sorry US, these are Asia Europe 3G bands), a Xenon + Power LED flash, 720 x 480 resolution video at 30fps, internal GPS and FM Radio with RDS.
To showcase your images, the Pixon 12 delivers a 3.1-inch AMOLED touchscreen display. For those interested in camera shutter and capture speeds Samsung says you can fire off shots within 2 seconds and 12 megapixel images will range in file sizes between 2MB and 18MB depending on compression used (JPEG/RAW). The Pixon 12 will release late June in Europe and then other regions will see the device become available sometime in August.
Full Press Release
Samsung Electronics Co. Ltd., a leading mobile phone provider, today reinforced its leadership in the high megapixel cameraphone market by unveiling Samsung Pixon12 (M8910) – the world’s first 12-megapixel camera phone with full-touch screen.
A response to today’s consumers who demand robust camera features in their mobile phones, the Pixon12 comes packed with a host of functions which enable consumers to easily capture, browse and share their images on the move – all on a brilliant full-touch 3.1-inch AMOLED screen.
“The Pixon12 is testament to how Samsung’s ongoing consumer research enables us to develop ground-breaking products that do not just meet but surpass our customers’ expectations. Speedy access to the camera mode, fast shutter speed and quick browsing are some of the key factors consumers are looking for in their mobile phone cameras” said Executive Vice President JK Shin, Head of Mobile Communication Division in Samsung Electronics.
He added, “We are very pleased to introduce the world’s first 12-megapixel camera phone that holds the answer to these pressing consumer needs.”
Instant Shoot
The Samsung Pixon12 enables users to take perfect pictures quickly and easily, thanks to a Dedicated Camera Power Key which gives users fast one-touch access to the camera function. Once the camera is turned on, users can aim and snap, capturing images as fast as today’s advanced digital camera. Samsung Pixon12 also features fast image saving for next shot, so users can move to next shot within around 2 seconds.
The phone provides the best photo quality by adopting innovative camera features. With Touch Auto-Focus (AF) tracking, users can simply select focus point with the touch of a finger, after which the AF function will automatically follow the object, keeping it in focus even as it moves across the screen. Moreover, Smart Auto feature allows users to capture the perfect images as the camera automatically changes the scene and mode based on its object, background and lighting.
Images taken on the Pixon12 are worth showing off to friends and loved ones as they boast digital camera quality thanks to the phone camera’s superb lens and Xenon flash.
The 28mm wide angle lens also allows a better perspective and more full capture of a scene for consumers.
Instant See
After they are done snapping, users can re-live and enjoy the pictures on the Pixon12’s brilliant 3.1” AMOLED screen. The screen boasts a contrast ratio of 10,000:1 while providing power-saving features which increase battery life.
Finally, the Pixon12 enables users to easily organize and manage photos with multiple ways of sorting – by tags, file names, ratings, and time. In addition, the multi-selection feature enables users to pull up images in groups rather than one by one, making viewing and editing photos much easier.
Instant Share
With Samsung Share Pix, the Pixon12 lets users easily upload images and videos to popular social networking sites such as Facebook, Picasa, Flickr, MySpace, Photobucket, Friendster – a breeze. Add to that, the phone’s high-connectivity functions including Wi-Fi and HSUPA capabilities mean that user’s photos can be shared to their friends in no time.
The Samsung Pixon12 will be available from end of June in European countries and it wil be expanded to other regions in August.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.