I’ll admit as curious as I am about the findings in the Research and Market “Handset Subsidies – Legacy Overhead or Marketing Essential” report, the idea of spending 2500 Euro for their findings is not enticing. However I’m sure that more than a few analysts and mobile carriers (MNOs: Mobile Network Operators) will bite the bullet.
The report looks at the case for and against subsidies, examines some markets where subsidies have recently been implemented and those where subsidies are being reduced and also looks at the impact that subsidies, and the lack of them, have had on the introduction of new handsets, such as the iPhone. Conclusions are drawn about the efficacy and relevance of subsidies and recommendations made for MNOs facing the question of whether to continue with or to remove this mechanism.
We’re not in the business of spoilers and frankly if I had a spare 2500 Euro lying around I’d much rather use it for device giveaways to our loyal readers. But if you must know the findings of the report by all means head on over to the Research and Market website and pickup your copy today.
[via Research and Market]
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