Today, at its annual Capital Markets Day event, Nokia set key targets and forecasts for the company and its industry for 2010. Senior company executives outlined how Nokia’s focus on execution combined with its core competitive advantages, position the company to achieve and sustain broad-based success in the mobile devices market. At the event, Nokia also demonstrated significant improvements to its forthcoming version of the Symbian user interface.
Nokia CFO, Timo Ihamuotila, described Nokia’s view of the industry and competitive environment: “Going into 2010, the overall mobile devices market is stabilizing and it is growing more in the areas where Nokia has competitive advantages. We believe that by executing on the operational priorities we have set, Nokia will be competitive in both mobile phones and smartphones and will improve its value share.”
Targets and forecasts for Nokia and the mobile device industry
- Nokia expects industry mobile device volumes to be up approximately 10% in 2010, compared to 2009.
- Nokia targets its mobile device volume market share to be flat in 2010, compared to 2009.
- Nokia targets lower average selling price (ASP) erosion of its mobile devices in 2010, compared to recent years.
- Nokia targets to increase its mobile device value market share slightly in 2010, compared to 2009.
- Nokia targets non-IFRS* operating expenses in Devices & Services of approximately EUR 5.7 billion in 2010.
- Nokia targets bringing Devices & Services non-IFRS* research and development expenses below 10% of net sales in 2010.
- Nokia targets Devices & Services non-IFRS* operating margin of 12% to 14% in 2010.
- Nokia continues to target Services net sales of EUR 2 billion or more in 2011.
- Nokia continues to target to have 300 million active users for its services by the end of 2011.
[via Nokia]
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