The number two device vendor, Samsung, has unveiled it’s first smartphone based on the bada OS – the Samsung Wave. The Wave will be released this April with what the Korean vendor claims to be the world’s first Super AMOLED display. A 5-megapixel camera, HSPA support, internally-developed 1GHz processor and Samsung’s TouchWiz 3.0 UI will be included. To say that Samsung has a lot riding on their bada OS is an understatement – while other vendors have focused on the success of Android, Samsung has not completely adopted the OS and believes their own Operating System will rival both Symbian and Android. The Samsung Wave will retail for around EUR330 and is being marketed as a mid-high tier product. Here’s a little bit more info on the Super AMOLED display
The Super AMOLED offers much brighter, clearer, and less reflective AMOLED OnCell display, featuring a high resolution WVGA (800×480 pixels) screen with mDNIe (mobile Digital Natural Image engine) technology. DNIe technology is proven display technology which incorporated to Samsung’s LCD TV and LED TV lineups. With a free viewing angle and super fast response, the Samsung Wave display provides superb image quality for viewing both videos and photos.
Whether or not the Bada OS will last is anyone’s guess right now, but to help motivate developers Samsung is launching a bada Developer Challenge with a total prize fund of $2.7 million. They also confirmed that the new bada platform aims to complement their existing mobile application store, which will be available in more than 50 countries across the world this year. As far as Samsung’s future is concerned they announced plans to increase device shipments from 227 million in 2009 to 270 million in 2010. There’s little doubt that 2010 will be the year of the smartphone, fasten your seat belts.
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