We are only 24 hours into the start of the Windows Phone 7 series device launch in Europe and we’ve already seen widespread sell outs. If the sell outs were not overwhelming, Morgan Stanley has just announced that they expect Microsoft to sell between 3.5 million and 4 million WP7 devices during the fourth quarter, plus another 1.5 million of the older Windows Mobile devices. A grand total of 5.5 million devices in Q4 2010 for Microsoft sounds like a great quarter for a company in a smartphone standoff with Android and iOS that many, present company included, expected them to fail.
Sure, we might be jumping the gun with our overzealous optimism for Windows Phone 7 series, but honestly I believe competition is good. The smartphone market is not a zero-sum game and there’s room for more players if they are willing to put in the time and money to build a developers network and work with manufacturers to require outstanding hardware. The next six months will tell the tale of where Windows Phone 7 will lead Microsoft, but one thing’s for sure- Microsoft is ready to swing the big stick for advertising. Don’t believe us? Simply watch broadcast television this holiday season and see if you can go more than one commercial break without being reminded of WP7.
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