LG Electronics (LG) , a global leader and technology innovator in mobile communications, has won the iF Communication Design Award 2009 for the 3D S-Class User Interface featured on its latest handset, LG ARENA (LG-KM900). LG ARENA was awarded Gold in the Product Interfaces category, which includes all graphic user interfaces.

The iF Design Communication Award is given to innovative products which succeed especially well in combining functionality with convenience and esthetics. The iF Gold Award honors the best product in each category which have already been honored with an iF Design Award. The top thirty iF Gold Award winners were chosen from a total of 1,368 entries this year. LG ARENA is the first to be awarded Gold in the Product Interfaces category, a newly created division of the iF Communication Design Award. This award proves that the S-Class UI  is user-friendly in operation and superior in design.

“Through recognition from this prestigious organization, LG has once again proven its design expertise and innovation not only in physical appearance but also in user interface,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “LG will continue to lead with products that enhance the user experience.”

The ARENA, LG’s flagship multimedia handset sold 500,000 units in the three months after its launch in Europe. Much of this attention has been centered on LG’s 3D S-Class User Interface, which greatly simplifies navigation and makes multimedia features easier to use. By applying 3D effects and transitions, virtual elements look and act more like real, physical objects. Essentially, the S-Class UI acts as one would expect it to, making operation highly intuitive and reducing the learning curve for the user. Read More →