Seoul, Korea, October 9, 2008 — LG Electronics, a worldwide technology and design leader in mobile communications, announced today the launch of its LG-KC780, a slim 8 megapixel camera phone with special features that make it ideal for shooting portraits.

The LG-KC780 is a slim slider phone at just 13.9 mm thick, but manages to include a large 2.4-inch widescreen LCD. The phone is designed to ensure that its myriad camera features are convenient and easy to use. A Schneider-Kreuznach certified lens ensures that the LG-KC780’s camera takes high quality photos that are sharp and clear.
“We found that most of the time people use the cameras on their mobile phones to take pictures of themselves, their families, friends and significant others,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “With this in mind, LG developed the LG-KC780 with a number of face-enhancing features to augment its high quality 8 megapixel camera.”